American singer/songwriter and model Ciara has announced the launch of a new line, LITA by Ciara, as an extension of The House of LR&C, the fashion brand she co-founded with her husband Russell Wilson.

The new range is 'inspired by her passion for design built over the years, coupled with her iconic red-carpet moments and signature, effortless tomboy chic style', and 3% of the net revenue from every purchase will go to the Why Not You Foundation. The Level Up hitmaker commented 'Fashion has always been my avenue for creative self-expression, and throughout my journey, I’ve always been looking for a brand that’s a one-stop-shop, from investment pieces to budget-friendly items.... I want women from every walk of life to feel and enjoy the same comfort, cool, and confidence that I feel when wearing the collection'.